At a glance
Retailers can attract new shoppers, boost revenue and enhance customer experience by offering EV charging stations. Charging increases dwell time, and integrating charge management solutions streamlines operations and reduces costs.
As electric vehicle adoption surges across Europe, retailers have the opportunity to attract more customers and bolster their revenue by offering EV charging stations to shoppers.
Here’s how retailers can strengthen their business with EV charging infrastructure.
Attract new customers
As the number of EV drivers increases, the demand for public charging stations grows too. Drivers will more likely choose retail locations that have charging facilities, especially for longer shopping trips. This is an opportunity for retailers to tap into this expanding customer segment, and attract them to their stores. Ignoring this segment of drivers might mean they will frequent other places where they can charge.
When you have public charge points, they get listed on charging apps and maps apps, making them easily findable for new customers.
Attract environmentally conscious guests
Eco-conscious drivers are attracted to establishments that support their own commitment to sustainability. Additionally, establishments with charging infrastructure enhance their own brand image by supporting EVs.
Increase dwell time
EV charging can take a few hours, encouraging customers to spend more time at your establishment. This can lead to an increase in spending, and therefore more revenue.
Improve customer experience
Offering charging stations makes it convenient for customers who drive EVs to visit your establishment. It reduces range anxiety, giving shoppers peace of mind.
Use a charge management solution
You can drive more revenue and reduce your operational time by integrating with a reliable charge management solution. A charge management platform can help you monitor your charging stations, simplify payments, and manage energy consumption. A platform like E-Flux also lets you set different charging tariffs (for example, for different drivers or at certain times of the day). E-Flux also offers 24/7 support to drivers so that you can focus on your business, and the ability to optimise energy usage during peak hours to save costs.
Incentives and subsidies for charge stations
Governments in many regions offer financial incentives to businesses that invest in public EV charging infrastructure. These grants and subsidies can reduce the upfront costs of installation, making it easier to take on the implementation of charging infrastructure.
10 September 2024
All you need to know about EV charge point management
EV charge management involves using software to operate charging stations, monitor performance, manage energy load and handle payments.
04 March 2024
How to manage your EV charge business successfully
As many charge point owners and operators can attest, installing EV charge points is often the easier part of the setup process. The challenge lies in charge management, whether it’s monitoring multiple charge stations in different locations, handling transactions or helping EV drivers when they need it. This is why EV charge management software is essential as it optimises the charging experience for drivers, and increases efficiency for you.
Before choosing a charge management platform, follow these steps to ensure an efficient and cost-effective charge business.
04 April 2024
The differences between AC and DC chargers
In a world where electric vehicles (EVs) are fast becoming the ride of choice for eco-conscious drivers, the conversation around EV charging technology is more relevant than ever. Since they impact the speed – and cost – of your charge sessions, it’s important to note the difference between AC (alternating current) and DC (direct current) chargers.